Episode 4 of 37 Signals’ podcast is Jason Fried’s speech at BIG Omaha 2009.  As usual, he creates some friction with his viewpoints that often oppose the “trend & hype” of current venture buzz.  I like it!  I like the balance and alternative thinking that helps ground the entrepreneur.  Listen to it here.  and here is the quick and dirty summary from their site:

In this talk, Jason discusses what he’s learned at 37signals over the years. Topics covered: The idea that you should “fail early, fail often” is bogus. Plans are guesses. Interruption is the enemy of productivity. Sell your byproduct. Emulate chefs. Focus on what won’t change. If you want to do something, you’ve got to do it now.

Listen to it, I highly recommend it.  If you feel the need, let me know what you think of the key ideas, namely:

- “Fail early, fail often” debunked.

- Planning is a joke, just live in the moment!

- Don’t talk to each other, its an interruption.  Use tools instead.

- Sell byproducts.

etc…