Networking is a crucial part to entrepreneurship.  It is often a “who you know” business and industry (if you can call ‘entrepreneurship’ an industry…).   Getting creative may be needed, especially if you are attempting to jump the proverbial ‘line’, striving to meet a much bigger player than yourself.  The below video shares how one gentleman landed a job by getting creative. Now most of you are likely not looking to land a job but the concept is still an interesting and creative way to meet people your looking to connect with!  Check it out:

Getting creative doesn’t always pay off and if you are too creative, it could backfire, but hey, just another risk of the game! read the article from Bnet here.