Why do you do what you do? Don’t think just ‘what’ or ‘how’ but WHY!! This is a great talk that discusses the importance of purpose in motive (and sorry, profit is not purpose but result). This is a great way to start the conversation about your business’ mission, vision, and values. I hesitate to even use those buzz words as they’ve been so prostituted out they’re nearly worthless (thanks in large to monotonous academia, sorry you crazy academics but its true). If these concepts can penetrate to the core of who you are and who your organization is, THEN they become powerful enough to overcome all odds, just as the Wright brothers example given in the vid. Ensure you check out the last post here to continue the conversation of “why”. Check it out and let me know what you think!