The Power of Visual Triggers in Business
Posted by Billy on May 5, 2010 in Business Theory & Strategy | 0 comments
Many businesses have goals to be “customer-centric” and follow the classic “customer comes first” mantra. There is obvious value in such an approach, especially from a customer service approach. One simple and often overlooked step is to simply setup specific and obvious visual triggers for both employees and customers. Having a sign on the wall that says specifically what you are trying to do openly tells the customer and reminds the employee. They will both seek out the mantra simply by being reminded of it. Customers will look for how the employee is doing this, noting it and appreciating it more consciously while the employee will subconsciously think whether they are holding to it as well. Other obvious ones may include wearing a button or tag and the like. Change it up from time to time as the trigger will be ignored as time goes on.
Other use of physical space to enhance or influence can be very powerful. As in this study, voters are more likely to support tax increases for education if they cast their vote at a school! Think about how your environment promotes what you want your customers to think, feel, desire.
This is just a simple tip to improve your results, buy-in of employees, and success rate of implementation of your mantra or goal, whatever it may be.


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